What is UX Design & Prototyping
Digital UX design is the process of designing a software product that is intuitive, delightful to interact with and gives a compelling reason for the user to return. An great UX enhances the connection with the user as they engage with a product ensuring they easily find what they need., maximising value for both the customer and the product owner. Prototyping is an iterative process where design teams work with clients to turn ideas into a series of tangible, documented and agreed deliverables. Prototypes can be produced with of varying degrees of fidelity to capture and communicate design concepts. These prototypes are used to refine and validate assumptions and are the basis for moving to the development phase. Digital UX Design and Prototyping should come together in the early stage of any project.Good prototyping will capture the proposed UX design in form that is easily understood by the different disciplines working on the project.When common understanding is reached the project has a solid foundation from which to move forward at pace.
User Flow Maps
To create the right product that a users choose to solve a problem you need to first and foremost listen to them. A successful product is the combination of your concept and the user needs. Before we dive into development we will conduct user research to determine what steps the user should intuitively take when using your conceptual product.
Wireframing & Prototyping
Wireframing and prototyping have the benefit of flexibility because changes can easily be made during the iterative creation process. The wireframe web design can then be used to move from completed wireframes to a prototype. This also gives the client control of the project scope by enabling the generation of accurate estimates for the different deliverables to prioritise a development roadmap for their product.
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Interaction Design
Simply matching an image to text will not necessarily get your audience's attention. The product design team knows how to guide users to take the desired actions. It is important to choose the right graphics and adjust them based on the scenario and type of device. This will improve engagement, based on expected online behaviour, when users are browsing looking for solutions.
